AMC to Air 'Walking Dead' Marathon on Super Bowl Sunday

The return of new episodes of The Walking Dead is still more than a week away, but fans can indulge in some zombie nostalgia this weekend. AMC will be continuing its tradition of airing a TWD marathon on Super Bowl Sunday.

The marathon gets started bright and early Sunday morning at 8am with the series' very first episode. TWD will then air back-to-back throughout the day, even during the big game itself. All of the first two seasons will air, with the last episode of season two finishing up in the wee hours of Monday morning.

Broadcast marathons have become a bit less compelling for viewers with the expansion of on-demand viewing opportunities. Netflix subscribers, after all, can watch any episode of TWD that they want, whenever they want to. Marathons still have something of a special-event air to them, though, and networks can use them as marketing opportunities.

TWD could use some good marketing right now. Its current season has seen a substantial ratings drop through its first half, and a re-introduction of the series' early episodes might remind viewers why they fell in love with the series in the first place. Or it might remind them that season 7 isn't nearly as good as season one.

The second-half premiere of TWD's seventh season airs on AMC on February 12.