50 Cent Scores Major Deal with Starz
by EG
Despite falling ratings, Power continues to be one of Starz top properties, and the network wants to keep it and producer 50 Cent on board. That's why Starz gave Mr. Cent, otherwise known as Curtis Jackson, a huge deal to produce new series for the network. Read on for details.
Via Deadline.
Starz is keeping its Power broker in the family. Curtis “50 Cent” Jackson, who stars in and exec produces that veteran crime drama, has signed a rich new overall deal with the premium cabler, Deadline has confirmed.
Under the four-year pact worth an estimated $150 million — which Starz CEO Chris Albrecht says is “among the most significant deals to date for an executive producer in premium television — Jackson will continue to develop new scripted and unscripted projects exclusively for Starz through his G-Unit Film & Television, Inc. banner. The deal includes a three-series commitment and the addition of a dedicated development executive accompanied by a discretionary fund for use in developing G-Unit projects.
“When I sat down with [Starz CEO Chris Albrecht] and walked him through my plans for G-Unit Film & Television going forward, he let me know I was essentially requesting the biggest deal in premium cable history,” Jackson said. “We will continue our proven track record of breaking records and delivering unique content for audiences around the world. Get the strap.”
Added Albrecht: “Both on screen and off, Curtis has proven that he can deliver content that our viewers want to watch. He is the real deal, and we have given him a real deal, with what I believe to be among the most significant deals to date for an executive producer in premium television.”
Get the rest of the story at Deadline.
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