Watch Who the F**K is that Guy

Who the F**K is that Guy is a compelling documentary that chronicles the life and career of famed music executive Michael Alago. The film takes the viewer on a journey that covers Alago's humble beginnings in Brooklyn, all the way to his work with some of the biggest names in the music industry. The film starts by introducing us to Alago's childhood in a Brooklyn housing project, where he learned to love music through the radio and record stores. As he grew older, Alago began to attend punk rock shows at legendary venues like CBGB and Max's Kansas City. It was there that he began to make connections with bands and artists, eventually leading him to his first job at the iconic record label, Elektra.

From there, the film explores Alago's rise to fame as a music executive, which was fueled, in part, by his discovery of the influential heavy metal band, Metallica. The film features interviews with key figures in the music industry, including Lars Ulrich, James Hetfield, and Kirk Hammett, who recount Alago's role in their success and how he helped shape the music industry as a whole.

Throughout the film, viewers get a glimpse into Alago's personal life and struggles. The director captures Alago's candidness about his struggles with addiction and his journey to sobriety, an element that adds a level of depth to the film.

Who the F**K is that Guy also highlights Alago's work with other groundbreaking artists, such as Cyndi Lauper and Nina Simone. The documentary explores Alago's ability to find and work with artists who had unique voices that had not been fully appreciated by the mainstream music industry.

The film also delves into Alago's identity as a gay man in the music industry, and what it was like to navigate an industry that often did not accept or celebrate diversity. Alago's acceptance of his identity and his willingness to be a trailblazer in the music industry are two themes that run throughout the film.

Overall, Who the F**K is that Guy is a fascinating and compelling portrait of a man who made a significant impact in the music industry. Director Drew Stone expertly weaves together interviews with archival footage and personal anecdotes from Alago's life and career, creating an intimate and heartfelt look at a true icon of the music industry. Anyone who loves music, especially hard rock and metal, should watch this film to gain an understanding of how the industry has evolved and how important figures like Michael Alago helped shape it.