Watch The New Hustle

The New Hustle is a 2017 documentary film that focuses on the rise of tech startups and entrepreneurship in Australia. The film follows the journey of three individuals – Luke Anear, founder of Safety Culture, Rick Baker, co-founder of Blackbird Ventures, and Jodie Dry, CEO of Flamingo Customer Experience – as they navigate the challenges of the startup world and seek to create successful businesses.

The film begins with an introduction to the world of startups and the history of innovation in Australia. We are then introduced to Luke Anear, who tells the story of how he came up with the idea for Safety Culture, a mobile-based safety auditing app that helps businesses keep their workplaces safe. Luke takes us through the journey of creating the app and the challenges he faced along the way, including funding, user acquisition, and building a team.

We then meet Rick Baker, who co-founded Blackbird Ventures, an investment firm that supports tech startups in Australia. Rick talks about the importance of investing in the right people and the challenges of identifying successful startups. He also shares his thoughts on the characteristics of successful entrepreneurs and how he supports them in their journey.

Finally, we meet Jodie Dry, who is the CEO of Flamingo Customer Experience, a company that focuses on creating better customer experiences using artificial intelligence. Jodie talks about the challenges of being a female entrepreneur in a male-dominated industry and the importance of diversity and inclusion in the workplace. She also shares her thoughts on the future of AI and the impact it will have on businesses and society.

Throughout the film, we see the three entrepreneurs face a wide range of challenges, from securing funding to building a team to dealing with setbacks and failures. We also see them overcome these challenges and achieve success in their respective fields. The film provides a fascinating insight into the world of startups and the importance of entrepreneurship in driving innovation and economic growth.

One of the strengths of the film is its focus on the human side of entrepreneurship. Rather than just presenting a series of success stories, the film delves into the personalities and motivations of its subjects, showing the struggles and sacrifices they have had to make to achieve success. It also highlights the vital role that mentorship and support play in helping entrepreneurs navigate the challenges of the startup world.

In terms of filmmaking, the New Hustle is a polished and engaging documentary. The film is beautifully shot, with stunning visuals of the Australian landscape and carefully crafted interviews with the three entrepreneurs. The film is well-paced and keeps the audience engaged throughout, with a mix of personal stories, expert insights, and behind-the-scenes glimpses of the startup world.

Overall, the New Hustle is an excellent documentary that provides a valuable insight into the world of startups and entrepreneurship in Australia. The film covers a wide range of topics, from the importance of diversity and inclusion to the impact of AI on the future of business. At its heart, however, the film is a celebration of the human spirit and the power of determination and hard work in achieving success.