Watch The Naked Brand

The Naked Brand is a documentary film directed by Jeff Rosenblum and co-produced by Jordan Atlas, which explores the contemporary advertising industry, its impact on the planet as well as the customers, and how to create an alternative way to do business. The film is informative and thought-provoking, and it features interviews with some of the biggest names in advertising and business, including Alex Bogusky, Bonin Bough, and Julia Allison.

Throughout the film, The Naked Brand dismantles common assumptions about advertising and challenges viewers to think more deeply about the role of advertising in our daily lives. The film investigates consumerism, corporate responsibility, sustainability, and the power of marketing to change the world. It argues that we are at a critical moment in history where consumers have the power to redefine what is valued within the marketplace.

The Naked Brand is not a typical documentary, although it does touch on some of the same themes one might expect to find in a film about advertising. Rather, it uses creative storytelling to convey a complex message in a compelling way. One of the most notable aspects of the film is its use of humor. Throughout the movie, the documentary makers poke fun at the advertisers who have contributed to the rise of consumerism and the destructive impact that has had on the environment.

The Naked Brand is also impressive in its use of visual imagery. The cinematography is beautiful and the graphics that appear throughout the movie are clear and visually stunning. The film makes a convincing argument that we need to invest in more sustainable technologies and limit our consumption to avoid further destroying the planet.

The documentary features some of the biggest names in advertising, and the interviews with these individuals are some of the most compelling parts of the film. Alex Bogusky, for example, is an advertising executive who used to work for firms like Crispin Porter & Bogusky, one of the largest advertising agencies in the US. Bogusky talks about how he became disillusioned with the industry and started working with brands that valued sustainability and social responsibility. He talks about how this shift has made him a better person, and how he continues to work towards creating a more just and equitable society.

Another notable interviewee is Bonin Bough, a marketing executive who has worked for PepsiCo and other global brands. Bough talks about how he believes that companies need to be more transparent with their customers and work towards creating more sustainable business models. He talks about how he uses his position of influence to work towards promoting change within the industry, and the importance of aligning profit with purpose.

Julia Allison, a journalist who focuses on technology and culture, also appears in the film. She provides a valuable perspective on the changing nature of the marketing industry in the digital age. Allison talks about how technology has made it easier for consumers to hold companies accountable for their actions, and how this has created an opportunity for brands to become more transparent and accountable.

Overall, The Naked Brand is a fascinating and inspiring documentary that challenges viewers to think about their role as consumers in a rapidly changing world. The film is visually stunning and employs a range of creative techniques to get its message across. It makes a compelling argument for the importance of sustainability and social responsibility in business, and highlights the transformative power of advertising to create positive change. The Naked Brand is a must-see for anyone interested in the intersection of business, society, and the environment.

The Naked Brand is a 2013 documentary with a runtime of 57 minutes. It has received mostly positive reviews from critics and viewers, who have given it an IMDb score of 7.3.