Watch The Great Hack

The Great Hack is a documentary film released in 2019 that explores the unprecedented scandal involving Cambridge Analytica, a political consulting firm that exploited Facebook user data to influence political elections, including the 2016 US presidential election and the Brexit referendum in the UK. The film is directed by Karim Amer and Jehane Noujaim and features several key individuals, including former Cambridge Analytica employee turned whistleblower Brittany Kaiser, professor David Carroll who sued Cambridge Analytica for refusing to provide him with his own personal data, and data rights activist Paul-Olivier Dehaye who played a critical role in exposing Cambridge Analytica's improper data collection practices.

The documentary focuses on the rise and fall of Cambridge Analytica, analyzing how this company was able to collect and harvest the personal data of millions of Facebook users without their knowledge or consent. Through interviews with former employees and witnesses, the film unravels the inner workings of the organization and how it used psychological profiling and microtargeted ads to sway public opinion in favor of political campaigns.

The Great Hack raises important questions about the ethics of data harvesting and how it can be used to manipulate democratic processes. Through a compelling narrative, it clearly demonstrates how data has become one of the most powerful currencies in our world today and how it can be used to affect political outcomes.

The film also provides an in-depth look at the personalities involved in the scandal, featuring interviews with prominent figures including Cambridge Analytica's CEO Alexander Nix and its founder Robert Mercer, billionaire political donor and hedge fund manager. It also sheds light on the role of Facebook in the scandal, including its role in enabling the massive data breach that allowed Cambridge Analytica to obtain the personal data of millions of its users.

Overall, The Great Hack is a sobering reminder of the power of data in our modern lives and the importance of protecting our personal information from exploitation. It is a must-watch for anyone interested in cybersecurity, data privacy, or social media's impact on politics, and it offers valuable insights into the future of digital democracy.

The Great Hack is a 2019 documentary with a runtime of 1 hour and 53 minutes. It has received mostly positive reviews from critics and viewers, who have given it an IMDb score of 7.0.