Watch That's Adequate

That's Adequate is a 1989 comedy film that showcases the world of fictional advertisements. The movie, directed by Harry Hurwitz, comically depicts the production process of commercials, how they are marketed, and their effect on the viewers. It features a star-studded cast that includes Tony Randall, James Coco, Jerry Stiller, Anne Meara, and Robert Downey Jr.

The movie follows the story of the fictional company, "Adequate Advertising" and its struggles to create commercials that capture the viewer's attention. Tony Randall plays "Sid Lane," the company's president, who is under pressure to create successful advertising campaigns to keep the company afloat. James Coco plays "Sol Sussman," an advertising legend who comes to the company to help them create a successful ad campaign that would elevate them to the top of the industry.

The movie humorously depicts the company's efforts, with various sub-stories and sub-plots unfolding, leading to comedic moments. For example, the production team struggles to shoot an ad campaign for a laxative pill. Still, the camera malfunctions result in disastrous and hilarious consequences, creating funny moments in the movie.

One of the central themes of the movie is the interplay between art and commerce. The movie reflects on how advertising provides a platform for creatives to display their craft but is also a product that companies use to increase their revenue. In the movie, the creators of the ads constantly ponder how to strike a balance between creating eye-catching visuals and delivering effective messages to their target audience.

The movie also examines the role of advertising in creating specific cultural norms and how brands can influence people's beliefs, values, and expectations. It displays the power of advertising by showcasing how ads influence people's behavior, and how easily people can be sold on an idea, a product, or a belief system.

The movie is filled with humor and satire, providing viewers with a behind-the-scenes look at the advertising industry. While it may not be to everyone's taste, it is considered a must-watch for those interested in the industry or those looking for some good laughs.

Tony Randall's performance as "Sid Lane" is memorable, and he carries the movie with his charm and humor. James Coco's portrayal of "Sol Sussman" is equally witty, and the chemistry between the two actors is evident and enjoyable to watch. Anne Meara and Jerry Stiller's performances are also notable and add to the comedic atmosphere of the movie.

Robert Downey Jr. also appears in the film, showcasing his versatility as an actor. His performance as Okrah, a clueless advertising agent, is both hilarious and entertaining. However, his role in the movie is minor, and his appearance is brief.

The film's soundtrack is also noteworthy, featuring various artists, including Barbra Streisand and Judy Collins. The soundtrack adds to the overall mood of the movie and complements the humor well.

In conclusion, That's Adequate is a quirky, lighthearted comedy that provides an insightful look into the world of advertising. The movie humorously depicts the production process of commercials, the role of advertising in shaping cultural norms, and the tension between art and commerce. The star-studded cast delivers memorable performances, and the soundtrack adds to the overall mood of the film. Overall, the movie is a humorous and entertaining watch that will leave audiences with a smile on their faces.