Shubh Aarambh

Watch Shubh Aarambh

  • 2017
  • 2 hr 6 min
  • 6.6  (136)

Shubh Aarambh is a heartwarming Indian film that delves into the lives of a middle-aged couple, Rishi and Mitali who own a small textile shop in a Mumbai suburb. They share a close relationship with each other but are burdened by the pressure of society which expects them to have a child soon. Despite trying several times, they fail to conceive a child due to medical reasons.

One day, Rishi meets with an accident that leaves him hospitalized and brings their small business to a standstill. With mounting hospital bills, Mitali becomes desperate for money and takes up a job as a saleswoman for a shady multi-level marketing company. This decision leads her down a path of deceit and exploitation, as she becomes trapped in a web of false promises and unrealistic expectations.

Meanwhile, Rishi's accident serves as a catalyst for change as he begins to introspect and question his life choices. He realizes the importance of family and seeks to create a living legacy through his shop. He enlists the help of his nephew, Chirag, to revamp the business and take it online. Through this progress, he not merely secures the future of the textile shop but also seeks to inspire a new generation and reveal the potential for growth and progress in India's textile industry.

The story continues with Mitali's struggles in this dubious organization, which takes financial advantage of her and her friends. She later realizes that this company is nothing but a well-orchestrated pyramid scheme and urges her friends to leave. They eventually team up to expose the fraud that has been peddling false promises and cheating the common people.

The film draws attention to important social and commercial issues that are remarkably relevant to contemporary India. It takes an honest and realistic approach, tackling real-life struggles faced by many couples and the exploitation present in the MLM industry. The performances by the lead actors, Harsh Chhaya and Prachi Shah are excellent, with both bringing out the emotional dynamics of the story impressively.

The direction is subtle and nuanced, with the film exploring themes and issues seldom seen in mainstream Indian cinema. Additionally, Bharat Chowda gives a noteworthy performance as Rishi's nephew who has experienced difficulties growing up and ultimately finds solace in the textile business. He captures the spirit of young India and exhibits the potential for innovation and progress through technology.

The movie also has an important message of hope for young people who are struggling to make ends meet. It inspires them to focus on their passions and encourages them to take risks and create something new. Despite the challenges and roadblocks, the film's protagonists show resilience and determination to succeed.

In conclusion, Shubh Aarambh is an insightful and inspiring film that explores the lives of middle-class Indians and provides a new perspective on issues related to family, business, and growth. The performances by the actors are commendable, and the direction is sensitive and nuanced. It is a well-made film that is deserving of a watch.

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Description
  • Release Date
    2017
  • Runtime
    2 hr 6 min
  • Language
    Gujarati
  • IMDB Rating
    6.6  (136)
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