Watch Print the Legend

Print the Legend is a 2014 documentary film directed by Luis Lopez and Clay Tweel. The movie brings to light the world of 3D printing, a technology that has the potential to disrupt manufacturing industries globally. The filmmakers follow the stories of two emerging companies, MakerBot and Formlabs, as they compete to bring 3D printing to the masses.

The movie begins by introducing us to the founders of MakerBot, Bre Pettis, and his team, as they are preparing to launch their second-generation 3D printer, the Replicator 2. MakerBot is portrayed as a community-driven startup whose vision is to make 3D printing accessible to everyone. On the other hand, Formlabs is shown as a more secretive company, led by co-founder Max Lobovsky, who is testing a new 3D printing technology that is more precise and able to produce higher-quality prints.

As the narrative unfolds, the audience gets an inside look into the intense competition between the two companies. The founders of each, MakerBot and Formlabs, have different personalities and management styles. The film portrays MakerBot's Bre Pettis as a flamboyant personality, whose strength lies in marketing and building a brand culture. Meanwhile, Lobovsky comes across as a quiet, technical genius focused on producing cutting-edge technology. The two companies' different approaches to business and their product development processes become clear.

The struggles of each company are depicted in a realistic and engaging manner. MakerBot is challenged when they launch their latest product, the Replicator 2, and users begin to experience some hardware problems. The film shows the stress and anxiety of the MakerBot team as they scramble to fix the issues with the new product. Formlabs, on the other hand, has had success with their product launch, but soon find themselves being sued for patent infringement by a larger, established competitor.

Perhaps the most interesting part of the film is the way in which it portrays the unique and diverse community that has formed around the 3D printing industry. The audience meets a group of people who are passionate about the technology and who use it to create everything from toys to prosthetics. The documentary shows how 3D printing has the potential to revolutionize manufacturing, and emphasizes the democratization of a once exclusive industry.

In conclusion, Print the Legend is a thought-provoking documentary that explores the emerging industry of 3D printing. Through the stories of MakerBot and Formlabs, the film portrays the competition, the struggles, and the victories that come with being a pioneering company in a rapidly-growing industry. The underlying theme of the movie revolves around the transformative potential of 3D-printing, reflecting the minds of people who are changing the face of what's possible. The film is a stimulating, captivating, and informative watch for anyone interested in the future of manufacturing and business.

Print the Legend is a 2014 documentary with a runtime of 1 hour and 40 minutes. It has received mostly positive reviews from critics and viewers, who have given it an IMDb score of 7.0.