Watch Influence

Influence is a 2020 documentary film that explores the dark underbelly of public relations and propaganda in modern times. Directed by Richard Poplak and Diana Neille, the movie features interviews with experts in the field, as well as with people who have been impacted by these practices, such as victims of disinformation campaigns and whistleblowers.

The film centers around the life and work of Bell Pottinger, a now-defunct British PR firm that specialized in creating and disseminating propaganda on behalf of its clients. The company gained notoriety for its involvement in a number of controversial campaigns, including the support of South African President Jacob Zuma and the creation of fake social media accounts to stir up racial tensions in South Africa.

One of the most striking aspects of the film is its use of archival footage and recordings of private meetings and phone conversations between Bell Pottinger executives and their clients. These recordings offer a rare insight into the inner workings of a PR firm and the strategies they use to manipulate public opinion.

The film also delves into the psychological and emotional toll that these practices can take on the people involved. One former Bell Pottinger employee speaks candidly about the guilt and shame she felt after realizing the impact of the work she had done, while another whistleblower recounts the threats and intimidation she faced after speaking out against the company.

Throughout the film, there is a sense of urgency and alarm about the state of public discourse and the role that PR and propaganda play in shaping our beliefs and values. The filmmakers make a compelling case for the need to be vigilant and critical consumers of information, particularly in an age where disinformation is rampant on social media and other digital platforms.

The film is anchored by three powerful performances by its stars: Roger Guenveur Smith, Deborah Cox, and Kellita Smith. Smith, playing the role of a fictional Bell Pottinger executive, delivers a chilling portrayal of a man willing to do whatever it takes to win for his clients. Cox, a Grammy-nominated singer making her acting debut, plays a journalist investigating the firm, and brings a fierce determination and intelligence to the role. Kellita Smith, known for her work on The Bernie Mac Show and Z Nation, plays a whistleblower who risks everything to expose the truth.

Overall, Influence is a timely and thought-provoking film that sheds light on a pressing issue in our society. It is a must-watch for anyone interested in media literacy, propaganda, and the role of PR in shaping public opinion.

Influence is a 2020 drama with a runtime of 1 hour and 32 minutes. It has received moderate reviews from critics and viewers, who have given it an IMDb score of 5.8.