Watch Facebook: Cracking the Code

Facebook: Cracking the Code is a documentary film that takes a critical look at the social media giant Facebook. The film is directed by Patrick Forbes, and features Sarah Ferguson, the Duchess of York, as the narrator and interviewer. The documentary tries to uncover the inner workings of Facebook, and sheds light on the strategies and tactics used by the company to manipulate user behavior and exploit their personal data.

The film is divided into several segments, each one focusing on a different aspect of Facebook's operations. The first segment explores the early history of Facebook and its founder Mark Zuckerberg. It traces the company's rise from a dorm room project to a multi-billion dollar enterprise, and highlights the driving force behind its success - the desire to connect people and build communities.

The second segment delves into the business model of Facebook, and how it makes money by selling user data to advertisers. The documentary shows how Facebook tracks every movement of its users, from their likes and dislikes to their online search history, and uses this data to build a detailed profile of each individual. This profile is then sold to advertisers, who use it to target users with relevant ads.

The third segment of the film focuses on the role of artificial intelligence in Facebook's operations. The documentary reveals how Facebook uses machine learning algorithms to analyze user data and make recommendations for content and ads. It shows how sophisticated these algorithms have become, and how they are able to predict user behavior and preferences with a high degree of accuracy.

The fourth segment of the film is perhaps the most impactful, as it explores the darker side of Facebook. It shows how the company has been used as a tool of manipulation and propaganda by political groups and foreign governments. It highlights the role of Facebook in the US presidential elections of 2016, and how it was used to spread false information and sway public opinion.

The final segment of the film deals with the future of Facebook and its impact on society. It asks tough questions about the ethical implications of Facebook's business model, and whether it is in the best interests of its users to continue using the platform. It also discusses the potential for regulation and government intervention, and whether this is necessary to rein in the power of Facebook and protect the privacy of its users.

Overall, Facebook: Cracking the Code is a thought-provoking and insightful documentary that provides a comprehensive overview of Facebook and its impact on society. It raises important questions about the role of technology in our lives, and challenges us to consider the consequences of our actions as users of social media. Whether you are a fan of Facebook or a critic, this film is a must-watch for anyone who cares about the future of our digital world.

Facebook: Cracking the Code is a 2017 documentary with a runtime of 41 minutes. It has received moderate reviews from critics and viewers, who have given it an IMDb score of 6.1.