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DRIB is a satirical mockumentary that blurs the lines between reality and fiction. The film follows the story of Amir Asgharnejad, a Los Angeles-based performance artist who attempts to expose a marketing scam he fell victim to. In doing so, Asgharnejad unexpectedly becomes a star of the very thing he was trying to criticize. The movie starts by introducing Asgharnejad as a character who is passionate about his art. He performs bizarre stunts on the streets and posts the videos on his social media accounts, hoping to attract attention. One day, he is approached by a Norwegian advertising agency called Drum, who offers him a deal to promote a new energy drink. Asgharnejad initially declines the offer, stating that he is not interested in promoting a product he doesn't believe in. However, after Drum doubles their pay, Asgharnejad agrees to take the job.

Asgharnejad's performance in the commercial becomes an overnight viral sensation, and he becomes an unwilling spokesperson for the energy drink. Shortly after, he realizes that Drum has staged the entire marketing campaign and used him as part of it. Asgharnejad is outraged and decides to sue Drum, hoping to expose their unethical practices to the world.

However, things take an unexpected turn when Asgharnejad's story catches the attention of media outlets and big corporations. Suddenly, everyone wants to interview him and offer him deals. Asgharnejad becomes an overnight sensation, but at what cost? As he becomes increasingly famous, he starts to lose track of what's real and what's not. The lines between his art, his personal life, and his legal battle against Drum become blurred, and he struggles to maintain his sanity and his integrity.

DRIB is a satirical take on the world of advertising, social media, and celebrity. The film explores the consequences of selling out and the price of fame. It is a thought-provoking commentary on the current state of our society, where branding and self-promotion have become the norm. The use of mockumentary style, interviews with real people, and staged reenactments creates a unique and immersive experience that blurs the boundaries between reality and fiction.

The movie's cast is outstanding, with each actor bringing a unique perspective to the story. Amir Asgharnejad is excellent as the lead character, playing himself with sincerity and vulnerability. His journey from a struggling artist to a famous spokesperson is both inspiring and heartbreaking. Brett Gelman plays the "villain" of the movie, the founder of Drum advertising agency. He is both comical and menacing, and his character's obsession with marketing and branding is both funny and terrifying. Adam Pearson, who plays a fictionalized version of himself, adds depth and nuance to the film, providing a critical perspective on disability representation in media.

Overall, DRIB is a brilliant and thought-provoking movie that challenges our perception of reality and the power of advertising. It is a must-watch for anyone interested in satire, mockumentary, and the current state of our society. The film's unique blend of comedy, drama, and social commentary creates an unforgettable experience that will stay with you long after the credits roll.

DRIB is a 2017 documentary with a runtime of 1 hour and 30 minutes. It has received moderate reviews from critics and viewers, who have given it an IMDb score of 6.3.