Watch Crazy About Tiffany's

Crazy About Tiffany's is a 2016 documentary directed by Matthew Miele that explores the history and cultural significance of the iconic American jewelry brand, Tiffany & Co. The film features interviews with notable figures such as Jessica Biel, Katie Couric, and Amy Fine-Collins, as well as employees and customers of the company. The documentary takes viewers on a journey back to the early beginnings of Tiffany & Co in 1837, when Charles Lewis Tiffany and John B. Young founded the business as a stationary and fancy goods store in New York City. The company soon became known for its high-quality silverware and became a favorite among affluent customers. However, it wasn't until the launch of Tiffany's blue box in 1837 that the company really took off.

The film explores the evolution of the brand and how it became a symbol of luxury and glamour. It showcases some of Tiffany's most iconic jewelry pieces, including the engagement ring and the Tiffany Diamond, one of the world's largest and most valuable diamonds. From the red carpet to wedding ceremonies, the film highlights Tiffany's influence in pop culture and its place in the hearts of people all over the world.

Along the way, the documentary also explores the challenges that the company has faced throughout its history, including the Great Depression and World War II. The film touches on how Tiffany adapted to changing times and found new ways to appeal to consumers, such as introducing more affordable lines of jewelry and expanding its presence globally.

Crazy About Tiffany's also delves into the day-to-day workings of the brand, from the design process to the making and marketing of its products. The documentary highlights the craftsmanship and attention to detail that goes into creating each piece of jewelry and provides a behind-the-scenes look at the brand's flagship store on Fifth Avenue.

But the film is not just about the company's history and products; it also features interviews with current and former Tiffany employees, who share their experiences working for the brand and what it means to be part of the Tiffany family. Along with these personal stories, the documentary also explores Tiffany's commitment to social responsibility and its efforts to give back to the community.

Overall, Crazy About Tiffany's is a fascinating look at one of the world's most beloved luxury brands, from its origins to its influence on pop culture today. The film offers insights into the company's history, products, and people, and highlights the enduring appeal of the Tiffany name. Whether you're a longtime Tiffany fan or simply curious about the brand, this documentary is definitely worth a watch.

Crazy About Tiffany's is a 2016 documentary with a runtime of 1 hour and 26 minutes. It has received mostly poor reviews from critics and viewers, who have given it an IMDb score of 5.7 and a MetaScore of 40.