The Outdoor Channel caters to viewers who love nature and being outside. This channel offers a variety of shows centered around hunting, outdoor sports, and nature. The programming is so popular because it is entirely family friendly and educational. Many parents are worried about the types of television programs that their children are watching. However, with The Outdoor Channel, parents can rest easy with the child appropriate programming that also teaches children about nature. Many hunting and outdoor gear companies will advertise on this channel and have increased sales as a result of doing so.
In the United States, there are millions of hunters and people who love the outdoors. The Outdoor Channel was the first channel dedicated solely to these people. Even though it was founded just ten years ago, the channel has grown exponentially and has become the foremost channel for those who love nature. Not only does The Outdoor Channel provide superior programming, but the channel was also the first in the market that catered to this audience. Overall, as long as The Outdoor Channel continues to focus on its core customer, many television expect that this channel will continue to grow its influence and customer base in the future.