Qubo is the children's television programming branch of Ion Television and is available in most markets with its parent station. The goal is to provide educational, values-based programming for kids between 4 to 8. It began existence as a block on NBC and Telemundo channels before being granted an entire channel to itself. The separate NBC block continued after the creation of the Qubo Network, but was discontinued when Comcast acquired NBCUniversal.
Qubo is marketed equally towards English-speaking and Spanish-speaking children, with Spanish dubs of all programs. Qubo president Rick Rodriquez has also expressed interest in developing uniquely Spanish programs to target the underused market of Hispanic children.
The logo is a blue and black block, or cube, chosen to represent the idea of a building block for children. The name Qubo is easily marketed in both English and Spanish languages.
Programming is largely semi-recent children's shows of the past, as well as some programs still airing new episodes. Former series have included VeggieTales, The Magic School Bus and even certain episodes of Lamb Chop's Play-Along, which were edited to make room for commercial time before airing. Among the many series currently on the network are Rescue Heroes, Jacob Two-Two, My Friend Rabbit, Babar, The Busy World of Richard Scarry and Mickey's Farm.
Qubo also has a special late-night block, with programming directed to slightly older children. This block includes such series as Where on Earth is Carmen Sandiego?, Animorphs, Archie's Weird Mysteries and Sherlock Holmes in the 22nd Century.
