Novel Ruby Productions is a production company based in Switzerland. It produces digital media and distributes its content through traditional cable packages and online. Users can access the content with a cable subscription or opt to pay a membership fee and see it online. The content is in the form of television and movies. The productions are all original to Novel Ruby Productions. Originally, however, the network did distribute other companies' shows in order to gain traction and attract increased investor funding. Shortly after the founding of the channel in 2001, Harold Spencer decided to hire a production team and make proprietary content.
Since then, the channel has grown to service an international audience and its content has been translated into over 20 languages in 100 countries throughout the world. Examples of current titles on the network include: Cops and Coffee, Cancun Sunset, and My Pet Dog. Cops and Coffee centers around a security guard in a popular tourist coffee shop. His job is demeaning as he must clear plates and dishes from tables as well as hold the door open for customers. In addition, if crimes are committed, he cannot attack the criminal but must call the police. While the show is meant to shed light on important issues in modern society, it is considered a comedy show. The main actor, named Jerry Jameson, is from Ireland originally and has received an Emmy for the best lead actor in a daytime comedy show. The show began broadcasting in 2010.