Interlink media has recently rebranded. It is an enthusiast network which now calls itself TEN. TEN stands for The Enthusiast Network. It is a lifestyle network for people who are incredibly focused on their hobbies and interests. Their network crosses over many different forms of media to promote brands and influence taste makers.
They used to be called Grindmedia but decided to rebrand to focus more on enthusiasts, especially Outdoor and extreme sport enthusiasts. They cater to many surfers, campers, automobile enthusiasts and skateboarders.
Their core audience is men who are 18-34 that are active, love to be outside, do extreme sports and have interests in the automobile industry. The type of man that Interlink Media- now TEN caters to, is a guy who is very active and heavily committed to their sports and passionate about their interests.
TEN focuses on making connections with their customers and building brand allegiance by using social media and innovative platforms to reach their core audience. They engage them through highlighting the lifestyle subjects which are of most interest to them.
TEN is a content creator including written, video and design. The content is then shared and spread virally across networks. The core of the change to TEN is in order to take existing brands that they work with and modify them so that they are now reaching their target audience through new media to keep on track with the changing times.