EA Sports is a brand of the entertainment company Electronic Arts. EA Sports is responsible for producing video games related to several different sports including American football, basketball, and soccer. Currently the brand sponsors a League 1 soccer team in Britain, and the EA Sports cup in Ireland. EA Sports is the largest division of the entertainment company with nearly 8,000 employees and 3 full time studios.
Madden NFL, the brand's American football title and longest running series of games, is known widely for its popularity in the US. As of 2013 the series had sold over 100 million copies raking in nearly $4 billion in profit for Electronic Arts. Although quite recognizable in the US, Madden does not do well overseas. That's where its soccer counterpart steps in.
The brand's soccer title, FIFA, is the best selling sports video game in gaming history. Since it's launch in 1993 the series has pulled in over $6 billion in profit. The launch of the 2013 edition of the game holds the record for the best launch of a sporting game in video game history recording over 4 billion sales in the first 5 days. The FIFA franchise is the fourteenth best selling video game franchise in the history of gaming.
EA Sports is one of the most recognizable brands in gaming, producing games for all consoles. The brand has had launch titles for all of the major video game systems, and has a large following in the gaming community.
