Reality television is one of the fastest growing genres of television today. There are thousands of reality television shows that garner millions of viewers every year. Diva is a new channel that is dedicated solely to women in reality television. This channel was started in late 2012 and has grown every year. Diva also has an online presence on video sharing sites which has helped drive traffic back to its core television channel. Diva is also very active on social media sites and has increased both television and internet traffic every year.
Diva focuses on women who enjoy reality television for its core customer base. Many of the programs offered on the channel are almost all women. The advertisements shown on the station also cater to women, and many businesses are pleased with the results of advertising on the Diva channel. Overall, to continue growing in the future, Diva must continue to provide programming that the core customer desires. Providing a useful website where users can stream programming and share activity on social media will propel growth for the channel. Diva is a fairly new channel in the genre but has already made great strides in both total customers and influence in the industry.
