Blink is a premium media channel focused on distributing digital content in the form of documentaries and episodic television. The company is based in Los Angeles, California and produces over 45 different shows and series for the female demographic. The channel was named after one of the first hosts, who would "blink" when the makeup artists were applying her stage foundation. The nature of the content is geared toward health, beauty, social life, and leisure. Many celebrities have been featured on the platform as featured guests or even hosts, including: Demi Moore, Cameron Diaz, Jennifer Aniston, Kelly Ripa, and Blake Lively.
The televisions hows mainly provide advice from experts on how to improve one's looks and confidence. For example "Good Lookin'" is show that provides in-depth how-to sequences on how to better apply one's makeup and dress for certain events such as parties, weddings, or even social lunches. "This or That" is a shopping channel that is dedicated to comparing options in clothing in which women vote on different prices, brand names, and styles to help a woman for an upcoming engagement.
The platform has won a number of awards from fashion and glamour magazines such as "Vogue," "People" and even "ET: Entertainment Tonight." As the channel continues to grow, increased viewership and ratings have followed, and a recent announcement that Katie Couric will host an upcoming segment is set to break the channel's previous ratings records. Viewers can access the channel on Comcast cable packages or online for a nominal fee.
