UTV Bindass or most commonly Bindass is a Hindi entertainment channel based in India aimed at Indian youth. It was launched by CEO Zarina Mehta on September 24th, 2007.
The Bindass brand is defined by its values as being frank, fearless, free and fun. It is India's first full circle brand which stretches the limits of television, gaming, mobile, web, nationwide ground events and merchandising.
Bindass began a new campaign in February 2010, called "What I Am" which is directed toward the youth of India, which dispels any misconceptions about youth attitude towards responsibilities.
The channel has begun its latest show Halla Bol. The first show under the Bindass new brand of Halla Bol, will present stories inspired by a variety of real life events and celebrates the challenges and victories of women who stood their ground and emerged as heroes. The show is to be hosted by popular television personality Karan Tacker.
Bindass presented a two-hour live concert on January 13, 2008 which starred the popular Bollywood's Shahrukh Khan at the Mumbai Metropolitan Region Development Authority Grounds in Mumbai. The list included stars Dino Morea, Rakhi Sawant, Dia Mirza and Priyanka Chopra. The concert was hosted and choreographed by Ganesh Hegde and Sajid Khan.
